- Epicentral Delivering Major Marketing Metric Improvements at 11
Casinos, Including Hippodrome in London -
HAMDEN, Conn. & LONDON--(BUSINESS WIRE)--
TransAct Technologies Incorporated (Nasdaq:TACT) ("TransAct" or "the
Company"), a global leader in printers and software for the gaming and
casino and other industries, invites ICE Totally Gaming 2015 attendees
to "Ask Us How" Epicentral increases casino revenues by enabling
operators to deliver real time promotions and bonus offers directly to
their players at the slot machine or electronic table game.
"Epicentral deployment is delivering fabulous results for our current
operator partners," said Bart C. Shuldman, Chairman and Chief Executive
Officer of TransAct Technologies, "as it creates innovative, real-time
promotions and bonus offers which have been proven to generate results
such as a 34% increase in customer return visits and a doubling of
average daily theoretical (ADT)."
TransAct's revolutionary Epicentral promotion and bonusing software
suite is the gaming industry's only enterprise-level solution that
allows casino operators and their marketing teams to deliver targeted
coupons and bonuses to players directly at the slot machine or
electronic table game, all in real-time, and all at the click of a
button. Deployed in conjunction with both the Company's ServerPort™ and
Epic 950® ticket printer installed in each gaming device, Epicentral
easily connects to all slot machines and electronic table games,
regardless of manufacturer, providing unmatched flexibility and allowing
operators to address their entire floor with a single solution.
Since its introduction, Epicentral has consistently delivered proven,
meaningful performance in ongoing floor-wide marketing operations. Now
at 11 casinos across over 10,500 electronic gaming machines, Epicentral
customers are reporting a 46% average increase in slot handle the
evening of a coupon-drawing promotion, a 100% increase in lower-tier
player ADT, a 37% increase in weekday afternoon slot handle, a 14%
increase in average player time on device, a 60% increase in new player
enrollment in their loyalty programs, an 87% redemption rate of coupons
that encourage mid-week visits, and an 86% increase in points earned by
players club members.
"We are excited to share our customers' success stories more broadly,"
added Mr. Shuldman. "Epicentral has demonstrated its ability to deliver
significant benefits to slot floor marketing programs. These benefits
are crucial differentiators in today's industry environment, allowing
operators to best optimize their marketing efforts to drive revenue
growth.
TransAct will display Epicentral at ICE Totally Gaming 2015, from
February 3-5, 2015 at the ExCeL London Exhibition Center in London,
England, in conjunction with its exclusive global distributor Suzo-Happ,
at Stand N4-110. The Company will also showcase its industry-leading
printing solutions for gaming devices and self-service kiosks, including:
-
Epic 950 - The award-winning Epic 950's proven reliability has
made it the ticket-in/ticket-out ("TITO") casino printing solution of
choice as demonstrated by its worldwide installation on over 500,000
slot machines. By eliminating player/ticket interference through its
TicketBurst™ technology, the Epic 950 seamlessly prints promotions and
bonus offers directly to players at the gaming machine while they are
playing.
-
Epic 880® - A compact printer for all types of gaming machines
(including amusement with prizes, skill with prizes and video lottery
terminals), the Epic 880 features a modular design that is
configurable to nearly any space, a variable length ticket presenter
and ticket retract capability. The Epic 880 also offers auto paper
loading and can accommodate 4-inch or 6-inch paper rolls.
-
Epic 430® - With an easy-to-configure modular design, the Epic
430 is ideal for casino operators' customer self-service kiosks. The
Epic 430 features variable length tickets with graphics and coupons
capabilities, quick paper roll changes, a fast print speed and an
array of standard paper sensors.
Mr. Shuldman concluded, "Our team is committed to providing innovative,
quality products. The display of our unique Epicentral print and
bonusing solution, along with our Epic casino and gaming printers, at
ICE Totally Gaming 2015 is the embodiment of that commitment. TransAct's
global base of casino customers entrusts us with a critical component of
their business and they expect our products to deliver uninterrupted
service to their players each and every day. We are continually working
to deliver on that promise and, through our partnership with Suzo-Happ,
can offer our entire portfolio of gaming solutions around the globe. The
entire TransAct team looks forward to showing attendees in London the
unmatched reliability of our printers and the power of Epicentral."
For more information about the Epicentral print system and the Company's
Epic series of gaming device printers, please visit http://www.transact-tech.com.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers, terminals,
software and other products for transaction-based and other industries.
These industries include casino and gaming, lottery, food safety,
banking, point-of-sale, hospitality, oil and gas, and medical and
mobile. Each individual market has distinct, critical requirements for
printing and the transaction is not complete until the receipt and/or
ticket is produced. TransAct printers and products are designed from the
ground up based on market-specific requirements and are sold under the
Ithaca®, RESPONDER, Epic, EPICENTRAL® and Printrex® product brands.
TransAct distributes its printers and terminals through OEMs,
value-added resellers, selected distributors, and direct to end-users.
TransAct has over 2.5 million printers and terminals installed around
the world. TransAct is also committed to providing world-class printer
service, spare parts, accessories and printing supplies to its growing
worldwide installed base of products. Through its TransAct Services
Group, TransAct provides a complete range of supplies and consumable
items used in the printing and scanning activities of customers in the
hospitality, banking, retail, gaming, government and oil and gas
exploration markets. Through its webstore, http://www.transactsupplies.com,
and a direct selling team, TransAct addresses the on-line demand for
these products. TransAct is headquartered in Hamden, CT. For more
information, please visit http://www.transact-tech.com
or call 203.859.6800.
Epicentral and Epic are registered trademarks of TRANSACT Technologies
Incorporated. ©2015 TRANSACT Technologies Incorporated. All rights
reserved.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified by
the use of forward-looking terminology, such as "may", "will", "expect",
"intend", "estimate", "anticipate", "believe" or "continue" or the
negative thereof or other similar words. All forward-looking statements
involve risks and uncertainties, including, but are not limited to,
customer acceptance and market share gains, both domestically and
internationally, in the face of substantial competition from competitors
that have broader lines of products and greater financial resources; our
competitors introducing new products into the marketplace; our ability
to successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on contract
manufacturers for the assembly of a large portion of our products in
Asia; our ability to protect intellectual property; our ability to
recruit and retain quality employees as the Company grows; our
dependence on third parties for sales outside the United States,
including Australia, New Zealand, Europe, Latin America and Asia; the
economic and political conditions in the United States, Australia, New
Zealand, Europe, Latin America and Asia; marketplace acceptance of new
products; risks associated with foreign operations; the availability of
third-party components at reasonable prices; price wars or other
significant pricing pressures affecting the Company's products in the
United States or abroad; risks associated with potential future
acquisitions; our new line of food safety and oil and gas products will
drive increased adoption by customers; the outcome of the lawsuit
between TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ materially
from those discussed in, or implied by, the forward-looking statements.
The forward-looking statements speak only as of the date of this release
and the Company assumes no duty to update them to reflect new, changing
or unanticipated events or circumstances.
Investors:
TransAct Technologies Incorporated
Steve
DeMartino, 203-859-6810
President and Chief Financial Officer
or
JCIR
Richard
Land, Joseph Jaffoni, Jim Leahy
212-835-8500
tact@jcir.com
Source: TransAct Technologies Incorporated
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