Epicentral® Power Users Shared Insights into the Many Benefits of
TransAct's Industry-Leading Bonusing System
HAMDEN, Conn.--(BUSINESS WIRE)--
TransAct Technologies Incorporated (Nasdaq:TACT) ("TransAct" or "the
Company"), a global leader in market-specific solutions, including
printers, terminals, software and other products for transaction-based
and other industries, recently hosted its first annual Epicentral® User
Conference where current Epicentral users shared first-hand the
incredible performance benefits the Company's revolutionary Epicentral
promotional and bonusing solution is delivering to their gaming
operations. Held immediately prior to the Global Gaming Expo (G2E®) in
Las Vegas on September 29, 2014, the Epicentral User Conference brought
together current Epicentral power users to share ideas, see how users
are utilizing the latest system from TransAct and learn how to leverage
Epicentral to generate enhanced performance across their electronic
gaming machine floors and drive increased revenue in their casinos.
"We have found that current users are often the best advocates for the
significant improvements that the Epicentral promotion and bonusing
system is driving across their electronic gaming operations. To that
end, our first annual Epicentral User Conference was an important forum
to bring together users to share ideas and explore new ways to put our
system to use while providing TransAct with insights into potential
future enhancements that could deliver additional performance benefits
for our casino partners," said Bart C. Shuldman, Chairman and Chief
Executive Officer of TransAct Technologies. "Epicentral is clearly
delivering operational benefits for our customers as proven by the
incredible real world performance data we have seen from its deployment
in 11 casinos to date and we believe that by fostering a community of
users focused on harnessing the power of Epicentral to transform slot
floors, potential customers will seek out our system and explore the
benefits it can have on their own operations."
Deployed in conjunction with both the Company's ServerPort™ and Epic®
950 ticket printer installed in each gaming device, Epicentral easily
connects to all slot machines and electronic table games, regardless of
manufacturer, providing unmatched flexibility and allowing operators to
address their entire floor with a single solution. Epicentral is the
gaming industry's only enterprise-level software solution that allows
casino operators and their marketing teams to deliver targeted coupons
and bonuses to players directly at the slot machine or electronic table
game, all in real-time. Since its introduction, the system has
consistently delivered proven, meaningful performance in ongoing
floor-wide marketing programs and is currently deployed across over
10,500 electronic gaming machines at 11 casinos.
To-date, customers have reported a 46% average increase in slot handle
the evening of a coupon-drawing promotion, a 100% increase in lower-tier
player average daily theoretical (ADT), a 37% increase in weekday
afternoon slot handle, a 14% increase in average player time on device,
a 60% increase in new player enrollment in their loyalty programs, a 34%
increase in the number of returning players, an 87% redemption rate of
coupons that encourage mid-week visits, and an 86% increase in points
earned by players club members.
Tracey Chernay, Executive Vice President of Global Casino, Gaming and
Lottery for TransAct Technologies, added, "We are excited by the success
of our first Epicentral User Conference and expect the event to evolve
and grow in the coming years as additional customers harness the power
of Epicentral to improve the performance of their electronic gaming
machines. Our customers have been extremely vocal in praising the
benefits of our revolutionary promotion and bonusing system, as
evidenced by the turnout at the Conference and the addition of John
Strydom from Hippodrome Casino to our in-booth programming at G2E, and
we believe this will help drive further industry interest in Epicentral.
The entire team at TransAct thanks our inaugural attendees and we look
forward to presenting a more in-depth event next year."
For more information about the Epicentral print system and the Company's
Epic series of gaming device printers, please visit http://www.transact-tech.com.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers, terminals,
software and other products for transaction-based and other industries.
These industries include casino and gaming, lottery, food safety,
banking, point-of-sale, hospitality, oil and gas, medical and mobile.
Each individual market has distinct, critical requirements for printing
and the transaction is not complete until the receipt and/or ticket is
produced. TransAct printers and products are designed from the ground up
based on market-specific requirements and are sold under the Ithaca®,
RESPONDER, Epic, EPICENTRAL® and Printrex® product brands. TransAct
distributes its printers and terminals through OEMs, value-added
resellers, selected distributors, and direct to end-users. TransAct has
over 2.5 million printers and terminals installed around the world.
TransAct is also committed to providing world-class printer service,
spare parts, accessories and printing supplies to its growing worldwide
installed base of printers. Through its TransAct Services Group,
TransAct provides a complete range of supplies and consumable items used
in the printing and scanning activities of customers in the hospitality,
banking, retail, gaming, government and oil and gas exploration markets.
Through its webstore, http://www.transactsupplies.com,
and a direct selling team, TransAct addresses the on-line demand for
these products. TransAct is headquartered in Hamden, CT. For more
information, please visit http://www.transact-tech.com
or call 203.859.6800.
Epicentral and Epic are registered trademarks of TRANSACT Technologies
Incorporated. ©2014 TRANSACT Technologies Incorporated. All rights
reserved.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified by
the use of forward-looking terminology, such as "may", "will", "expect",
"intend", "estimate", "anticipate", "believe" or "continue" or the
negative thereof or other similar words. All forward-looking statements
involve risks and uncertainties, including, but are not limited to,
customer acceptance and market share gains, both domestically and
internationally, in the face of substantial competition from competitors
that have broader lines of products and greater financial resources; our
competitors introducing new products into the marketplace; our ability
to successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on contract
manufacturers for the assembly of a large portion of our products in
Asia; our ability to protect intellectual property; our ability to
recruit and retain quality employees as the Company grows; our
dependence on third parties for sales outside the United States,
including Australia, New Zealand, Europe, Latin America and Asia; the
economic and political conditions in the United States, Australia, New
Zealand, Europe, Latin America and Asia; marketplace acceptance of new
products; risks associated with foreign operations; the availability of
third-party components at reasonable prices; price wars or other
significant pricing pressures affecting the Company's products in the
United States or abroad; risks associated with potential future
acquisitions; our new line of food safety and oil and gas products will
drive increased adoption by customers; the outcome of the lawsuit
between TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ materially
from those discussed in, or implied by, the forward-looking statements.
The forward-looking statements speak only as of the date of this release
and the Company assumes no duty to update them to reflect new, changing
or unanticipated events or circumstances.
Investor:
TransAct Technologies Incorporated
Steve
DeMartino, 203-859-6810
President and Chief Financial Officer
or
JCIR
Richard
Land, Joseph Jaffoni, Jim Leahy
212-835-8500
tact@jcir.com
Source: TransAct Technologies Incorporated
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