- Leading Real-Time Marketing Solution Now Live in Five Casinos on
Over 5,000 Slot Machines -
HAMDEN, Conn. & LONDON--(BUSINESS WIRE)--
TransAct Technologies Incorporated (Nasdaq: TACT), a global leader in
market-specific solutions, including printers, terminals, software and
other products for transaction-based and other industries, announced
today that it has successfully installed its industry-leading
Epicentral® Print System at the Hippodrome Casino in London's historic
Leicester Square. Connecting to each of the property's 144 electronic
gaming machines, including both slot machines and electronic table
games, the newest installation of Epicentral marks the Company's
fifth such successful launch. Epicentral is now running live on
over 5,000 slot machines worldwide.
"The introduction of our advanced Epicentral promotion and
bonusing system on Hippodrome's entire array of electronic gaming
machine offerings represents the fifth successful installation of our
innovative in-casino marketing system," said Bart C. Shuldman, Chairman
and Chief Executive Officer of TransAct Technologies. "Hippodrome is the
latest customer to fully embrace the power of Epicentral and to
recognize the software system's ability to increase visitation from top
tier customers, enhance new loyalty program enrollment and drive
additional play on their 144 electronic gaming machines. They are using Epicentral
right out of the gate to offer Instant Rewards prizes to customers
including food and drink offers, cash prizes, free play, friend points,
exclusive drawings and merchandise. We are excited to work closely with
Hippodrome to help further improve their business and provide their
guests with an amazing, fun customer experience."
Simon Thomas, Chief Executive of the Hippodrome Casino, added,
"Installing Epicentral on our casino floor provides a tremendous
value proposition for our guests and our operations given the attractive
benefits of instant promotions and bonusing. The TransAct team made the
process of linking Epicentral to all of our electronic gaming
machines and our player tracking system simple and, as a result, we are
able to easily connect and communicate directly with players at all
times and at all machines on our casino floor. Our marketing team looks
forward to providing our customers with a more personalized, exciting
gaming experience and we expect the addition of Epicentral to our
award-winning gaming offering in the heart of London to take the fun at
Hippodrome to a whole new level."
The Epicentral Print System — connected directly to TransAct's
ServerPort™ device inside the slot machine — is an easy-to-use,
cost-efficient software system that enables casinos to internally
develop marketing programs and promotional coupons for distribution to
customers on a real-time basis at a slot machine. The system works with
existing slot systems and games as it operates with a separate and
distinct connection with the printer. As a result, casinos can deploy
the Epicentral Print System to connect to all existing slot
machines, regardless of the game's manufacturer, to drive increased
revenue and enhance their customers' experience on a real-time basis.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers, terminals,
software and other products for transaction-based and other industries.
These industries include casino and gaming, lottery, food safety,
banking, point-of-sale, hospitality, oil and gas, and medical and
mobile. Each individual market has distinct, critical requirements for
printing and the transaction is not complete until the receipt and/or
ticket is produced. TransAct printers and products are designed from the
ground up based on market-specific requirements and are sold under the
Ithaca®, Epic, EPICENTRAL® and Printrex® product brands. TransAct
distributes its printers through OEMs, value-added resellers, selected
distributors, and direct to end-users. TransAct has over 2.4 million
printers installed around the world. TransAct is also committed to
providing world-class printer service, spare parts, accessories and
printing supplies to its growing worldwide installed base of printers.
Through its TransAct Services Group, TransAct provides a complete range
of supplies and consumable items used in the printing and scanning
activities of customers in the hospitality, banking, retail, gaming,
government and oil and gas exploration markets. Through its webstore, http://www.transactsupplies.com,
and a direct selling team, TransAct addresses the on-line demand for
these products. TransAct is headquartered in Hamden, CT. For more
information, please visit http://www.transact-tech.com
or call 203.859.6800.
About Hippodrome Casino
Land based Casino Of The Year 2013* and located in the heart of the West
End of London in one of the city's iconic buildings. It opened in July
2012 and is already one of London's foremost entertainment venues. The
Hippodrome Casino is the result of a three year, £40 million development
of 2 heritage buildings on the busiest corner in Europe with China town
at the back door. It has four floors of gaming including a dedicated
Poker deck, a restaurant, six bars, two lounges, and a dedicated cabaret
theatre with some of the best acts in town. (*Totally Gaming Awards
2013).
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified by
the use of forward-looking terminology, such as "may," "will," "expect,"
"intend," "estimate," "anticipate," "believe" or "continue" or the
negative thereof or other similar words. All forward-looking statements
involve risks and uncertainties, including, but are not limited to,
customer acceptance and market share gains, both domestically and
internationally, in the face of substantial competition from competitors
that have broader lines of products and greater financial resources; our
competitors introducing new products into the marketplace; our ability
to successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on contract
manufacturers for the assembly of a large portion of our products in
China; our ability to protect intellectual property; our ability to
recruit and retain quality employees as the Company grows; our
dependence on third parties for sales outside the United States,
including Australia, New Zealand, Europe, Latin America and Asia; the
economic and political conditions in the United States, Australia, New
Zealand, Europe, Latin America and Asia; marketplace acceptance of new
products; risks associated with foreign operations; the availability of
third-party components at reasonable prices; price wars or other
significant pricing pressures affecting the Company's products in the
United States or abroad; risks associated with potential future
acquisitions; our new line of food safety and oil and gas products will
drive increased adoption by customers; the outcome of the lawsuit
between TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ materially
from those discussed in, or implied by, the forward-looking statements.
The forward-looking statements speak only as of the date of this release
and the Company assumes no duty to update them to reflect new, changing
or unanticipated events or circumstances.
Investors:
TransAct Technologies Incorporated
Steve
DeMartino, 203-859-6810
President and Chief Financial Officer
or
JCIR
Richard
Land, Joseph Jaffoni, Jim Leahy
212-835-8500
tact@jcir.com
Source: TransAct Technologies Incorporated
News Provided by Acquire Media
