- Leading Real-Time Marketing Solution Now Live in Four Casinos -
HAMDEN, Conn. & PARKER, Ariz.--(BUSINESS WIRE)--
TransAct Technologies Incorporated (Nasdaq: TACT), a global leader in
market-specific solutions, including printers, terminals, software and
other products for transaction-based and other industries, announced
today the successful installation of its industry-leading Epicentral®
Print System on 523 games at BlueWater Resort & Casino in Parker,
Arizona. With this installation, Epicentral is now live at four
casinos on a total of over 5,000 slot machines.
Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct
Technologies, commented, "The recent introduction of the Epicentral
Print System at BlueWater Resort & Casino marks our fourth successful
installation of this advanced promotion and bonusing system. With each
installation, Epicentral is proving to be a powerful tool for
casino operators to drive increased visitation from their highest rated
players while catalyzing new enrollment in loyalty programs and
additional play, leading to higher revenue and solid investment returns
for our customers. BlueWater Resort & Casino understands the value of
providing their guests with great gaming entertainment and rewarding
experiences. The addition of BlueWater Casino's branded ‘Epic Rewards'
promotional program, through the deployment of Epicentral, to
their THEclub player loyalty program will enable them to run enhanced,
personalized promotions right at the gaming machine and fully realize
the economic benefits that Epicentral brings to their operations."
"We are excited to offer yet another enhancement to our players' casino
experience through targeted promotions made possible by the Epicentral
Print System," said Art Navarro, General Manager of BlueWater Resort &
Casino. "The system gives our marketing personnel tremendous flexibility
to create effective promotions and valuable coupons in real-time so that
we can ensure our customers receive the most rewarding experience
possible from their visit. Our employees are excited by the
possibilities that Epicentral brings to our business and our
guests will be the prime beneficiaries of that increased excitement."
The Epicentral Print System — connected directly to TransAct's
ServerPort™ device inside the slot machine — is an easy-to-use,
cost-efficient software system that enables casinos to internally
develop marketing programs and promotional coupons for distribution to
customers on a real-time basis at a slot machine via the Epicentral
technology. The system works with existing slot systems and games as it
operates with a separate and distinct connection with the printer. As a
result, casinos can deploy the Epicentral Print System to connect
to all existing slot machines, regardless of the game's manufacturer, to
drive increased revenue and enhance their customers' experience on a
real-time basis.
BlueWater Resort & Casino, the first casino in the Southwest to install Epicentral,
is currently using the system to provide players with a variety of
customized promotions. Additionally, TransAct's installation team
seamlessly integrated Epicentral with the casino's slot
management system, allowing marketing and other personnel at the
property to monitor player activity in real-time and to adjust their
promotions accordingly.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers, terminals,
software and other products for transaction-based and other industries.
These industries include casino and gaming, lottery, food safety,
banking, point-of-sale, hospitality, oil and gas, and medical and
mobile. Each individual market has distinct, critical requirements for
printing and the transaction is not complete until the receipt and/or
ticket is produced. TransAct printers and products are designed from the
ground up based on market-specific requirements and are sold under the
Ithaca®, Epic, EPICENTRAL® and Printrex® product brands. TransAct
distributes its printers through OEMs, value-added resellers, selected
distributors, and direct to end-users. TransAct has over 2.4 million
printers installed around the world. TransAct is also committed to
providing world-class printer service, spare parts, accessories and
printing supplies to its growing worldwide installed base of printers.
Through its TransAct Services Group, TransAct provides a complete range
of supplies and consumable items used in the printing and scanning
activities of customers in the hospitality, banking, retail, gaming,
government and oil and gas exploration markets. Through its webstore, http://www.transactsupplies.com,
and a direct selling team, TransAct addresses the on-line demand for
these products. TransAct is headquartered in Hamden, CT. For more
information, please visit http://www.transact-tech.com
or call 203.859.6800.
About BlueWater Resort & Casino
On the shores of the Colorado River in Parker, AZ, BlueWater Resort &
Casino is the entertainment capital of western Arizona. BlueWater offers
a wide range of slot machines, table games, poker and bingo, 200 deluxe
rooms and suites (all with stunning river and mountain views), live
entertainment, major concerts and fine dining. And, with an over
100-slip marina, movie theater, RV Park and arcade, BlueWater truly has
something for everyone! Please visit http://www.bluewaterfun.com
for more information.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified by
the use of forward-looking terminology, such as "may", "will", "expect",
"intend", "estimate", "anticipate", "believe" or "continue" or the
negative thereof or other similar words. All forward-looking statements
involve risks and uncertainties, including, but are not limited to,
customer acceptance and market share gains, both domestically and
internationally, in the face of substantial competition from competitors
that have broader lines of products and greater financial resources; our
competitors introducing new products into the marketplace; our ability
to successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on contract
manufacturers for the assembly of a large portion of our products in
China; our ability to protect intellectual property; our ability to
recruit and retain quality employees as the Company grows; our
dependence on third parties for sales outside the United States,
including Australia, New Zealand, Europe, Latin America and Asia; the
economic and political conditions in the United States, Australia, New
Zealand, Europe, Latin America and Asia; marketplace acceptance of new
products; risks associated with foreign operations; the availability of
third-party components at reasonable prices; price wars or other
significant pricing pressures affecting the Company's products in the
United States or abroad; risks associated with potential future
acquisitions; our new line of food safety and oil and gas products will
drive increased adoption by customers; the outcome of the lawsuit
between TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ materially
from those discussed in, or implied by, the forward-looking statements.
The forward-looking statements speak only as of the date of this release
and the Company assumes no duty to update them to reflect new, changing
or unanticipated events or circumstances.
TransAct Technologies Incorporated
Steve DeMartino, 203-859-6810
President
and Chief Financial Officer
or
JCIR
Richard Land, Joseph
Jaffoni, Jim Leahy
212-835-8500
tact@jcir.com
Source: TransAct Technologies Incorporated
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