Companies Enter Agreement to Provide Real-Time Personalized
Promotions and Coupons at the Slot Machine in North American Casinos
HAMDEN, Conn. & LAS VEGAS--(BUSINESS WIRE)--
TransAct Technologies Incorporated (Nasdaq: TACT) ("TransAct" or "the
Company"), announced today an agreement with Aristocrat Technologies
Inc. ("Aristocrat") to integrate the capabilities of TransAct's
Epicentral® voucher-based promotions software system with Aristocrat's
Oasis 360™ advanced casino management system. As part of the agreement,
both companies will market the voucher-based management system to the
Oasis 360™ customer base to support promotions distribution within the
Oasis Brand Connectivity solution. TransAct (Booth #2423) and Aristocrat
(Booth #1141) will both demonstrate the benefits of this partnership for
casinos at the 15th annual Global Gaming Expo (G2E®) to be held at the
Sands Expo & Convention Center from September 29-October 1, 2015 in Las
Vegas.
The integration of Epicentral and Oasis 360 brings to Aristocrat's Brand
Connectivity Suite a real-time marketing engine that will allow casinos
to easily reach their carded and non-carded players at all
printer-enabled electronic game machines ("EGM") and create a
personalized, real-time gaming and reward experience across the floor.
Casinos will be able to fully leverage the real-time data provided by
Oasis 360 and the marketing and printing functionality of Epicentral,
which is deployed alongside TransAct's industry-leading Epic 950®
printer and ServerPort™ device, to drive higher casino revenue by
offering rewards to players, directly at the slot machine.
"We are extremely excited to work with Aristocrat in North America to
bring a powerful marketing system to Oasis-based customers," said Bart
C. Shuldman, Chairman and Chief Executive Officer of TransAct
Technologies. "Casinos are looking for ways to grow their revenues and
our revolutionary Epicentral voucher promotion system is a proven tool
that delivers on that promise each day. Aristocrat clearly sees the
benefits that our system has to offer and we believe that a strong,
seamless integration of the real-time analytic tools offered by Oasis
360 and the real-time promotions engine offered by Epicentral will
deliver a great value proposition and growth driver to customers. In
addition, by integrating our two systems, casinos can allow slot players
to choose from multiple coupons and promotions on the video screen which
they can immediately print, further enhancing the slot player
experience."
The revolutionary Epicentral promotion software suite is the industry's
only enterprise-level solution which enables the real-time direct
delivery of targeted coupons and bonuses to players at the slot machine
or electronic table game. Casinos that have implemented Epicentral have
seen consistent strength in their floor performance, reporting a 60%
increase in new player club registrations, an 87% bounce back redemption
rate, a 14% increase on time-on-device, a 100% increase in lower-tier
Average Daily Theo ("ADT"), a 46% increase in slot handle and a 37%
increase in weekday afternoon play.
Together Epicentral and Oasis 360 provide casino patrons with a full
reward system.
For more information about the Epicentral print system, please visit http://www.transact-tech.com.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers, terminals,
software and other products for transaction-based and other industries.
These industries include casino and gaming, lottery, food safety,
banking, point-of-sale, hospitality, oil and gas, and medical and
mobile. TransAct printers and products are designed from the ground up
based on market-specific requirements and are sold under the AccuDate™,
Ithaca®, RESPONDER, Epic®, EPICENTRAL® and Printrex® product brands.
TransAct distributes its printers and terminals through OEMs,
value-added resellers, selected distributors, and direct to end-users.
TransAct has over 2.7 million printers and terminals installed around
the world. TransAct is also committed to providing world-class printer
service, spare parts, accessories and printing supplies to its growing
worldwide installed base of products. Through its TransAct Services
Group, TransAct provides a complete range of supplies and consumable
items used in the printing and scanning activities of customers in the
hospitality, banking, retail, gaming, government and oil and gas
exploration markets. Through its webstore, http://www.transactsupplies.com,
and a direct selling team, TransAct addresses the on-line demand for
these products. TransAct is headquartered in Hamden, CT. For more
information, please visit http://www.transact-tech.com
or call 203.859.6800.
Epicentral and Epic are registered trademarks of TRANSACT Technologies
Incorporated. ©2015 TRANSACT Technologies Incorporated. All rights
reserved.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified by
the use of forward-looking terminology, such as "may", "will", "expect",
"intend", "estimate", "anticipate", "believe" or "continue" or the
negative thereof or other similar words. All forward-looking statements
involve risks and uncertainties, including, but not limited to, customer
acceptance and market share gains, both domestically and
internationally, in the face of substantial competition from competitors
that have broader lines of products and greater financial resources; our
competitors introducing new products into the marketplace; our ability
to successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on contract
manufacturers for the assembly of a large portion of our products in
Asia; our ability to protect intellectual property; our ability to
recruit and retain quality employees as the Company grows; our
dependence on third parties for sales outside the United States,
including Australia, New Zealand, Europe, Latin America and Asia; the
economic and political conditions in the United States, Australia, New
Zealand, Europe, Latin America and Asia; marketplace acceptance of new
products; risks associated with foreign operations; the availability of
third-party components at reasonable prices; price wars or other
significant pricing pressures affecting the Company's products in the
United States or abroad; risks associated with potential future
acquisitions; our new line of food safety and oil and gas products
driving increased adoption by customers; and other risk factors detailed
from time to time in TransAct's reports filed with the Securities and
Exchange Commission. Actual results may differ materially from those
discussed in, or implied by, the forward-looking statements. The
forward-looking statements speak only as of the date of this release and
the Company assumes no duty to update them to reflect new, changing or
unanticipated events or circumstances.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150929005201/en/
Investor:
TransAct Technologies Incorporated
Steve
DeMartino, 203-859-6810
President and Chief Financial Officer
or
JCIR
Richard
Land, Joseph Jaffoni, Jim Leahy, 212-835-8500
tact@jcir.com
Source: TransAct Technologies Incorporated
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