Epicentral SE Offers Real-Time Personalized Promotional Coupon
Capabilities for Next Version of Scientific Games' Leading Bally SDS
Slot-Management System
HAMDEN, Conn. & LAS VEGAS--(BUSINESS WIRE)--
TransAct Technologies Incorporated (Nasdaq: TACT) ("TransAct" or "the
Company"), announced today that Epicentral® SE, a new systems version of
the Company's voucher-based promotional software system, will debut at
the Global Gaming Expo (G2E®), to be held at the Sands Expo & Convention
Center from September 27-29, 2016 in Las Vegas, Nevada. TransAct (Booth
#2423) and Scientific Games (Booth #1126) will both have demonstrations
of how Epicentral SE enables the new printed promotional coupon
capabilities featured in the next version of Bally's industry-leading CMP™
casino management system, expected to be available next year.
Bally's CMP will allow the casino marketing team to create promotional
programs that will be available to players via a printed coupon. To
enable this new feature of CMP™, TransAct was asked to develop a
solution using Epicentral SE that leverages several of Epicentral's
unique software modules - Design Center and Print Manager - to design,
print and deliver the CMP™-defined offers directly to the slot
player at the gaming machine they are playing, and System Center, for
management and configuration of the slot machines in order to accept
notification of a coupon or promotion. Casino operators running
Epicentral SE will be able to fully track and report on all promotions,
giving marketing teams and slot floor managers a true all-in-one view of
the player environment.
For casino operators seeking to offer an almost endless amount of
additional coupons and promotions beyond what their current slot
management system offers, TransAct's full Epicentral system includes
Campaign Center for setting up the additional promotions, Redemption
Center for redeeming the additional coupons and promotions, Report
Center for full reports of all promotions and coupons, and the Data
Connector, so the Epicentral system can receive player events in real
time. As part of the new product offering, a casino can always upgrade
to the full suite of Epicentral after implementing Epicentral SE.
"By working closely with Scientific Games and their systems development
team, Epicentral SE makes possible a new way to generate and deliver
several new real-time printed promotions at the point of play," said
Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct
Technologies. "Bally's team clearly understands that in this new casino
market and environment, casino operators increasingly appreciate the
power of a printed coupon to capture players' attention in real-time and
leverage that attention to drive increased play and revenue. The newest
capabilities of Bally's CMP™ casino management system, combined
with Epicentral SE, will create additional value for casino operators by
helping them engage with their loyal player base more through the
delivery of a printed offering in real-time at the game. Epicentral SE
provides all slot management systems with the ability to turn existing
electronic promotions and bonuses in their current systems into printed
coupons directly at the slot machine and we are excited to show at G2E
2016 its first implementation of Epicentral SE in conjunction with
Bally's CMP™ casino management system."
Epicentral is the casino industry's only enterprise-level solution which
enables the real-time direct delivery of targeted coupons and bonuses to
players at the slot machine or electronic table game. Casinos that have
implemented Epicentral have seen consistent strength in their floor
performance, reporting a 60% increase in new player club registrations,
an 87% bounce back redemption rate, a 14% increase on time-on-device, a
100% increase in lower-tier Average Daily Theo ("ADT"), a 46% increase
in slot handle and a 37% increase in weekday afternoon play.
For more information about the Epicentral print system, please visit http://www.transact-tech.com.
Bally's SDS is an integrated system that continually monitors
slot machines, other gaming devices, and customer gaming activity in
your casino property. SDS offers superior single-wire
functionality, and even works on older machines from a variety of
manufacturers. CMP™ operates in a Windows environment providing player
tracking, bonusing, promotions and Cage/Table accounting. When paired
with SDS™, CMP™ creates a total systems solution for a wide range of
casino management and promotional functions.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a global leader in developing
software-driven technology and printing solutions for high-growth
markets including food safety, POS automation, casino and gaming,
lottery, mobile and oil and gas. The Company's solutions are designed
from the ground up based on customer requirements and are sold under the
AccuDate™, EPICENTRAL®, Epic®, Ithaca®, RESPONDER and Printrex® brands.
TransAct has over 2.9 million printers and terminals installed around
the world and is committed to providing world-class service, spare parts
and accessories to support its worldwide installed product base. Through
TransAct Services Group both online at http://www.transactsupplies.com
and its direct sales team, the Company also provides customers with a
complete range of supplies and consumable items. TransAct is
headquartered in Hamden, CT. For more information, please visit http://www.transact-tech.com
or call (203) 859-6800.
Epicentral and Epic are registered trademarks of TRANSACT Technologies
Incorporated. ©2016 TRANSACT Technologies Incorporated. All rights
reserved.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified by
the use of forward-looking terminology, such as "may", "will", "expect",
"intend", "estimate", "anticipate", "believe" or "continue" or the
negative thereof or other similar words. All forward-looking statements
involve risks and uncertainties, including, but not limited to, customer
acceptance and market share gains, both domestically and
internationally, in the face of substantial competition from competitors
that have broader lines of products and greater financial resources; our
competitors introducing new products into the marketplace; our ability
to successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on contract
manufacturers for the assembly of a large portion of our products in
Asia; our ability to protect intellectual property; our ability to
recruit and retain quality employees as the Company grows; our
dependence on third parties for sales outside the United States,
including Australia, New Zealand, Europe, Latin America and Asia; the
economic and political conditions in the United States, Australia, New
Zealand, Europe, Latin America and Asia; marketplace acceptance of new
products; risks associated with foreign operations; the availability of
third-party components at reasonable prices; price wars or other
significant pricing pressures affecting the Company's products in the
United States or abroad; risks associated with potential future
acquisitions; our new line of food safety and oil and gas products will
drive increased adoption by customers; and other risk factors detailed
from time to time in TransAct's reports filed with the Securities and
Exchange Commission. Actual results may differ materially from those
discussed in, or implied by, the forward-looking statements. The
forward-looking statements speak only as of the date of this release and
the Company assumes no duty to update them to reflect new, changing or
unanticipated events or circumstances.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160926005155/en/
Investors:
TransAct Technologies Incorporated
Steve
DeMartino, 203-859-6810
President and Chief Financial Officer
or
JCIR
Richard
Land, Joseph Jaffoni, Jim Leahy
212-835-8500
tact@jcir.com
Source: TransAct Technologies Incorporated
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